Great Guns Director Omar Hilal airs his Dirty Laundry

Feb 18 2016

Great Guns director Omar Hilal airs his dirty laundry with his new cutting-edge film for washing detergent ‘El Kef’.

Shot in Morocco, the film opens on a stormy night with sirens whirring in the background – the air thick with menace. As the story unfurls we are taken into a darkly lit house where three detectives arrive to investigate a crime.  The house is littered with stained clothing and a terrified woman… The tension mounts as the team of detectives’ stumble upon the horrifying crime scene - the open washing machine overflowing with soiled and sullied garments and the culprit nowhere to be found.

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Omar who is known for his brilliant comedic timing and talent for casting, yet again triumphs with this hilarious and innovative take on a washing powder commercial. Omar comments; "I'm very impressed with the courage of this client. A local detergent brand that embraces such an unorthodox idea, is admirable to say the least." He goes on to say; “the boundaries of middle eastern advertising just keep getting pushed. This isn't a communications client or a snack, it's a detergent!!"

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Needless to say the fact that Omar directed this film definitely adds a touch of magic to the whole production – something which hasn’t gone unnoticed in the advertising world, with Omar taking home Best of Show, 2 Golds and a Silver at the Gong 2015 Creative Circle Awards for his Tiger Beer SG50 campaign.

Link to ‘El Kef’: http://www.gglondon.tv/reel.php?rid=679963348194&site=uk

Agency : Shem's Casablanca

Title: El Kef

Creative director : Yanis Ayouch

Copywriter : Quods Ouaissi , Ayoub Choukri

Artistic director : Jalil Laafoura

Account director : Fouad Lahjouji

Account manager : Amal Masrar

Production company : Videorama

Director : Omar Hilal

Producer : Imane Saad

DOP : Quim Miquel

Editor : Ahmed Hafez

Music : Sary Hany - key 66

 

Omar is repped globally by Great Guns

For more information on Omar please contact:

Elise Jeanrenaud | elise@gglondon.tv

Attilio Gianfrancesco | attilio@gglondon.tv

 

 

 

 

 

 

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