Blackburn and Britvic transform local communities.
February 21, 2012

Director Olly Blackburn creates a fantastic commercial that supports the local community and charity Groundwork.  ‘Transform your patch’ campaign created by Arnold KLP with Britvic & PepsiCo brand is based on the empowering concept of magically transforming cherished and familiar areas in the local community.  Olly captures this innovation making this commercial engaging, visually stimulating as well as adding some of his own magic to it.

Produced with Agency AMVBBDO and Lindsay Hughes and Carol Powell, Art Director Colin Jones worked with Copywriter Andy Amedo to generate this successful conception. AMV BBDO is the UK’s largest advertising agency and has been ranked number one agency by Nielsen for the last consecutive 14 years.  AMV employs well over 300 people and works across 85 brands including BlackBerry, Guinness, BT, Aviva, PepsiCo and Camelot and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.

By visiting people will be able to vote on which projects they want to ‘supersize’, view transformation footage, read messages and volunteer for local initiatives.

To view Britvic and Olly’s work click:  here